Best Wine Instagram Accounts to Follow

After all, when it comes to procrastination, nothing quite hits the spot like scrolling through photos of our friends’ pets, pictures of avocados, videos of cats falling over, and - ahem - that album of holiday photos posted by your ex; you know, the one you’re still so angry with you can’t resist checking up on them daily, just to make sure their having an awful time without you.

Despite our cynicism, social media has also proven to be a valuable tool for those looking to deepen their love and knowledge of wine. Instagram, especially, seems tailor made for wine lovers: firstly, wine is fundamentally photogenic, and we can’t get enough of ogling at photos of full glasses, murky cellars, and funky new label designs. Secondly, the short, sharp bursts of information paired with pretty pictures - something that Instagram does so well - is the ideal way to brush up on your wine facts, discover new varietals and wineries, or get some top food pairing inspiration.

With that in mind, we thought we’d gather together ten of our all-time favourite wine-based Instagram accounts for you to enjoy. After all, scrolling through these accounts is probably a better use of your time than watching cat videos, or scrutinising photos of old flames to seek out the slightest hint of torment in their eyes. Trust us on that.

Wine with Jimmy--aromatic

Join Jimmy, wine educator of the year, as he shares his enthusiasm and passion for wine discovery from all corners of the globe. If you’re taking your knowledge to the next level, this is your jump-off point for wonderful insights behind the scenes in the cellar, wine reviews, and top-notch sommelier training.

Women and Revolution--racy

Women and Revolution began at a dinner party in a backyard. This group of 15 knew each other through the wine industry and came together to enjoy wines they adored in a space of their own creation. From a dinner party to a 300 member association dedicated to supporting women in the wine industry. This Instagram provides insight into one of the most important initiatives of our time. A great way to catch up and connect with the who’s who of the Australian wine industry.

Shitty Wine Memes--eggplant

Welcome to the beautiful world of wine memes. If you haven’t already, consider this worthy ‘follow’. @shittywinememes is the hero we wine drinkers deserve. It captivates a broad audience of wine fans, from casual, hospitality legends, to unapologetic wine nerds – flick through for some relatable and bizarre but always funny content.

Carolina Gelen--pizza

Here’s some meal inspiration to pair with. Carolina Gelen speaks six languages, one of which is the universal language of food. Inspired by hearty home cooking but with chef-level finesse, Carolina shares affordable, delicious, and easy-to-make dishes. A great muse if you’re breaking out of a cooking rut.

Real Wine People--wines

Conversations with some awesome humans transforming the wine industry. Need we say more? 🍷

The Wine Wankers--cork

The Wine Wankers Instagram account should be added to your favourites list for the name alone, and the fact that they promise to ‘get rid of the wankery surrounding wine’ - an eloquent expression of a subject close to our own hearts. Great photos and Insta stories, and a surprising amount of cool facts and figures accompanying each post can be found within… and yes, not a shred of wankery in site. Keep it up, lads!

Winery Lovers--strawberry

If you’re always on the lookout for hidden gems of the wine world, then this Instagram account is probably the one for you. On an almost daily basis, the guys behind the Winery Lovers show off a beautifully made photo of a bottle in its natural habitat and explore some of the stories behind the wineries producing some of the most exciting produce coming out right now. A great way to learn about the winemaking process, and ideal for discovering wines you’d never otherwise come across.

Italian Wine Lover--cellar

When it comes to being really, really, really passionate about wine, nobody does it quite like the Italians. The Italian Wine Lover Instagram account is basically like having a mate from Tuscany who constantly bangs on about how great his local wine is… with the advantage being that you can pick and choose when you want to listen to him rhapsodise about his favourite bottles. If you’re a fan of Italian vino like us, it’s a great way to further explore the superb wine culture and heritage of this beautiful country.

Fiona Beckett--red

Fiona Beckett is the celebrated wine columnist for British newspaper, The Guardian, and she’s one of the best there is. Blissfully free from pretentious babble, she consistently seeks out amazing supermarket bargains that really hold their own, and offers amazing advice for food pairings you’re actually likely to try in real life, and not just in your foodie fantasies. What’s more, she’s got a good eye for a stylish wine label, too.

Wine Destinations--earth

Fancy a bit of wine-based escapism while sat on the morning bus to work? Of course you do - and that’s exactly why Wine Destinations exists. There’s not much more to this Instagram account other than gorgeous photos of sunsets over wineries, oak barrels lined up in vast cellars, and the light sparkling off a glass of Chenin Blanc… but sometimes, that’s exactly what we want at 08:30 in the morning on our way to the office.

And if you want to learn more about wine the Good Pair Days way, don't forget to follow us too at @goodpairdays!

About the Author

Roger Ta is a qualified somm who’s retired his ‘Hospo Docs’ for vintage boots and a keyboard. After a vintage in Barossa, and years in award-winning venues, his main focus is writing and pursuing vintages. A consummate student of wine with a passion for disseminating wine knowledge for all.